黑料正能量

Spotlight

Advertising has evolved. Let our expert explain the power of innovative marketing

April 14, 2022

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2 min

Multimedia

Social

Biography

McKinney is the associate vice president of 黑料正能量's Office of Innovation Commercialization and committed to marketing and commercializing exciting and promising new technologies.

Areas of Expertise

Business Management

Innovation Commercialization

Entrepreneurship

Links

• News and press release archive for Christopher McKinney

Media Appearances

Three Qs With Chris McKinney on the Innovation Summit

GReport / Jagwire  

2015-09-11

Registration is open for the Innovation Summit 2015, sponsored by the Office of Innovation Commercialization and the Hull College of Business at GRU and the Savannah River National Laboratory...

Last Call to Register for Innovation Summit 2015

GReport / Jagwire  

2015-09-24

鈥淲e encourage anybody who wants to become a successful innovator to come to the Innovation Summit,鈥� said Chris McKinney, associate vice president of Innovation Commercialization at GRU. 鈥淭his is a great chance for you to learn from successful people who have already walked that path. It鈥檚 a path that you can walk, too.鈥� There鈥檚 no cost to attend the summit, as the event is fully sponsored by the Office of Innovation Commercialization, the Georgia Regents Research Institute and the Hull College of Business at Georgia Regents University and the Savannah River National Laboratory. 鈥淲e wanted to give back to the community not only by helping people become innovators but by also doing so for free,鈥� McKinney said...

Registration for Innovation Summit 2015 Begins

GReport / Jagwire  

2015-08-24

鈥淲e鈥檙e very excited to host this third annual event which celebrates innovation, highlights how that innovation moves into the marketplace, and inspires us all to take those next steps and dare to make a difference,鈥� said Chris McKinney, associate vice president of Innovation Commercialization at GRU...

Answers

The advent of CG in general is always changing. What's next in that realm?

With the growth of virtual reality and augmented reality, we鈥檒l see in the home and workplace that take advantage of the VR/AR technologies. This will be especially important in areas such as education, accommodation of disabilities and entertainment.

The new Nike 3D billboard seems to be a game changer when it comes to advertising. Do you see this gaining traction as a trend that will continue?

I do see this as a trend that and even accelerate. Nike has thrown down the gauntlet; others will be trying to 鈥渙ne-up鈥� Nike. Beyond the graphic elements, we鈥檒l see ever more clever uses of 3D sound in some marketing applications. In more traditional billboard settings, the brightness, clarity and realism will improve to the point where it will be increasingly difficult to differentiate animation from what looks like a real-life image

The advertising landscape is changing quickly, are you surprised how fast with emerging media?聽

Not at all. The increases both in computing power and graphics processing unit power are what we can do. Now that the door of opportunity is more widely open, we鈥檙e seeing great new ways to use that power in marketing.